Visa X Emirates NBD
Emirates NBD and Visa teamed up with Pep Guardiola to bring a fresh football-driven experience to the region.
Category:
Integrated Brand Campaign
Location:
Saudi Arabia
Date:
Nov 21, 2025
Playing It Like Pep, Designed to Perform
Visa, a global leader in digital payments, in partnership with Emirates NBD, hosted legendary football manager Pep Guardiola on his first visit to the Kingdom of Saudi Arabia. As part of a broader regional campaign, Pep Guardiola’s visit aims to connect fans with one of football’s most visionary figures. My role focused on shaping how the idea came to life across pitch, event, and digital touchpoints.
Creative Direction
I led the visual design of the pitch from the ground up, starting with hand-sketched explorations that were developed into fully illustrated, print-ready assets. This work defined the visual language for the campaign and set a clear creative direction that became the foundation for all subsequent outputs.
One Visual Direction, Multiple Touchpoints
From this established direction, I designed the social carousel content, life-size boarding pass installation, and event registration forms, maintaining consistency across digital and physical touchpoints. Every asset followed the same compositional logic, graphic system, and football-inspired visual cues, ensuring the campaign translated seamlessly across platforms while retaining a premium, high-impact presence.
