Emirates Airlines
Partnering with Emirates to design high-impact Instagram Stories that blend brand elegance with digital performance, built to inform, inspire, and connect.
Category:
Social Media
Location:
Dubai, UAE
Date:
Jun 2, 2024
Brief & Objective
Emirates required a series of Instagram Stories across multiple occasions and announcements, each with a distinct purpose while staying true to the brand’s visual language. The brief focused on elevating their existing story formats by making information clearer, more engaging, and more social-first, without losing the premium and trusted tone Emirates is known for. The goal was to translate operational, informational, and promotional content into visually refined stories that felt intuitive, polished, and easy to consume on mobile.
Execution & Approach
Each story set was designed based on its specific communication need, whether instructional, promotional, or informative. The execution adapted layout, pacing, hierarchy, and visual emphasis to suit each scenario, ensuring clarity while maintaining consistency across the broader Emirates ecosystem. By tailoring structure and visual flow to the intent of each posting, the stories remained flexible yet cohesive, allowing Emirates to communicate different messages effectively within the same platform.
