Spotify MENA
An illustration-led summer campaign concept for Spotify, designed to visually translate seasonal energy into a limited-time offer.
Category:
Social Media
Location:
MENA
Date:
Apr 5, 2025
BRIEF
A series of illustrations created for Spotify Premium’s Summer Edition, celebrating the warmth, rhythm, and lightness of the season. The visuals bring together vibrant color palettes and fluid composition where sound waves, musical notes, and summery elements float effortlessly through each scene. Each artwork aims to capture how Spotify Premium turns everyday summer moments into something richer - uninterrupted music that moves with the rhythm of long days, golden hours, and easy escapes. CONCEPT & ILLUSTRATION Karthika AGENCY tactical CLIENT Spotify
INSPIRATION & ILLUSTRATION DIRECTION
I explored how sound could visually exist within illustrations & summer, translating Spotify Premium’s uninterrupted listening experience into flowing forms and rhythmic compositions. Sound waves, musical notes, and seasonal elements were illustrated as floating, weightless visuals, echoing the ease and freedom of summer listening. Color played a key role, with vibrant yet cool tone palettes chosen to evoke a sense of calm energy rather than intensity.
PROCESS & EXECUTION
The illustrations began as hand-drawn sketches on the iPad, allowing for loose exploration of shapes, motion, and composition. Once the core visuals were defined, the artwork was refined and vectorized in Adobe Illustrator to ensure scalability and consistency across formats. This transition helped sharpen details while maintaining the organic flow of the original drawings. The final execution balanced precision with playfulness, resulting in a cohesive illustration system that feels dynamic, summery, and distinctly Spotify, designed to live seamlessly across digital touchpoints while preserving the warmth and rhythm of the original concept.
